The Task

Shine a light on a unique partnership enabling Facebook to power its very first data center with 100 percent renewable solar power through Pacific Power’s Blue Sky program. Maximize reach to stakeholders, business customers and government leaders.

The Idea

Through highly-targeted media pitching and a local celebration with Oregon Governor Brown, Prineville city leaders, Facebook and Pacific Power, share the authentic story of the City of Prineville, the first home to Facebook data centers. Show how the project impacts business and the economy in the small timber town looking for new opportunity, and for all of Oregon.

The Outcome

Media outreach resulted in 116 stories placed, including CNBC, The Oregonian, Bend Bulletin, Portland Business Journal, Cascade Business News, KGW, KTVZ, KXL, The Associated Press.