Columbia Gorge Winegrowers Association
The Task
Build off the rebrand of the Columbia Gorge Winegrowers Association and tell the story of the often overlooked wineries that make up the CGWA.
The Idea
Wrap the story around three main storylines: Women winegrowers in the Gorge, growing vineyards “on the edge” in extreme terrains and three generations of vintners.
The Outcome
Morning of live segments with KPTV’s Joe V. at Wy’East Vineyard outside Hood River. viewership: 230,000 with the publicity value equaling: $10,030. Spotlight piece in 1889 magazine, annual readership of 826,800, with a targeted audience of food and wine enthusiasts. Story in the works with Fortune food and wine writer.
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