Build awareness around the beloved restaurant’s 50th anniversary as a family owned and operated business. Recognize the date at all 42 restaurants with a rollback to 1969 prices, while capitalizing on the flagship restaurant and market in Portland, Oregon.
Highlight the matriarch of the family Sally Dussin and her incredible legacy as co-founder and designer of the iconic restaurant. Also underscore the business savvy aspect, with the longevity of the restaurant and its success in expanding.
The strategy hit the mark for media coverage with quality over quantity, including an evening news spot by longtime TV anchor Steve Dunn, prominent feature stories in local business and industry publications, and fun morning news and in-studio entertainment show segments.