Kick off fair ticket sales early in the season, while driving overall awareness and interest in the fair, especially amongst younger audiences, and those in the Portland metropolitan market.
Bring a fun-sized version of the fair to Portland’s Pioneer Courthouse Square, complete with mini marching band, fair foods, midway carnival games, buskers, animals, and a charity celebrity pie-eating contest. Boost ticket sales during the event with a special “Flash Sale” on tickets.
Pioneer Square filled with a steady flow of visitors during the lunchtime event, who shared the event via social media. Media coverage alone reached nearly three million people, and 8,000 tickets (equal to $160,000 of revenue) sold in 12 hours. To date, the fair has not seen this many ticket sales take place so early in the season.